McDonald's Serves Up Whole Grains, Fresh Fruit With New Fruit & Maple Oatmeal in Arizona



PHOENIX, ARIZONA – (Jan. 3, 2011) – McDonald’s kicks off the new year with the national introduction of its new Fruit & Maple Oatmeal, a wholesome and balanced menu option available for Arizona customers at breakfast and throughout the entire day. Delivering two of the three recommended daily servings for whole grains and about a half cup of fruit, Fruit & Maple Oatmeal is McDonalds’ first new breakfast offering since 2008.

Combining the perfect harmony of flavor, McDonald’s Fruit & Maple Oatmeal is prepared with 100 percent natural whole grain oats, light cream and brown sugar and topped with diced, fresh red and green apples, tangy dried cranberries and two types of raisins. As part of McDonald’s ongoing commitment to customer choice, every bowl of Fruit & Maple Oatmeal is freshly prepared upon request: customers may order it with brown sugar or without brown sugar for those who prefer a less sweetened option. Beyond breakfast, Fruit & Maple Oatmeal is served any time of the day in all of the McDonald’s participating 14,000 restaurant locations in the United States.

“With McDonald’s Fruit & Maple Oatmeal, we’re offering a portable, affordable and balanced breakfast solution to help customers start their day right,’ said Senior Director of Nutrition Cindy Goody, Ph.D., MBA, R.D. “McDonald’s wants to help make it easier and more inviting for our guests to eat more whole grains and fruits, and Fruit & maple Oatmeal is an effective way to help our customers integrate these important food groups into their daily diets.”

Fruit & Maple Oatmeal Delivers Fiber, Whole Grains and Fresh Fruit

Fruit & Maple Oatmeal has 290 calories per serving and is an excellent source of fiber and vitamin C. It provides 32 grams of 100 percent natural whole grain oats and about 25 percent of an individual’s daily recommendations for fruit – two food groups that consumers are encouraged to consume more often.¹ Fruit & Maple Oatmeal without brown sugar has 260 calories per serving.

“New Fruit & Maple Oatmeal underscores McDonald’s continued commitment and ability to meet Arizona customers’ needs for a variety of meal choices,” said Shane Thompson, president of McDonald’s Owner/Operator Association of Phoenix and northern Arizona. “With the option of visiting 268 locations throughout Arizona, our customers will have the accessibility and opportunity to get Fruit & Maple any time of the day.”

About McDonald's of Arizona

The 268 McDonald's restaurants in the state of Arizona annually feed $245.5 million into the Arizona economy and employ 11,815 people. Visit facebook.com/mcdonalds for coupons, updates and promos in Phoenix and Northern Arizona.

About McDonald's

McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www. mcdonalds.com, or follow us on Twitter (@McDonalds) and (@McCafeYourDay) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

1. U.S. Department of Health and Human Services and U.S. Department of Agriculture. Report of the Dietary Guidelines Advisory Committee on the Dietary Guidelines for Americans, 2010. Washington, DC: U. S. Government Printing Office, June 15, 2010.

©2011 McDonald’s

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